Rich Energy’s William Storey’s cryptic message prompts intrigue over BSB return
🌳🐠Unusual social media post is linked to a familiar Finn from BSB
Social media posts from Rich Eꦜnergy and its CEO William Storey suggest the brand could be making a return to BSB this year🍃.
The energy drinks company last featured on a BSB grid in 2022, when it sponsored the OMG Racing 🧔team which guided Bradley Ra🐽y to the title that year in the Superbike class.
The seemingly possible return to the paddock this year would be in the Supersport classꦡ, however.
Storey posted a 25-second video to social media showing a motorcycle in the company’s traditional 💮gold and black colours.
Launch of the new Rich Energy Super🌠bike today 🇬🇧
— William Storey (@richenergyceo)
From the video it’s not immediat💖ely obvious what the bike is, but a quote tweet from the Rich Energy account inc🥃ludes ‘MV Agusta’ as a hashtag.
A quick check of Rich Energy’s Instagram story will lead you to Paula Joukanen who is working on the stand at the MP Motorcycle Show in Helsinki where the bike is b🅰eing displayed.
Th🔜e two-time Finnish Champion – once in Supersport 300, once in Supersport 600 – made an appearance in the Supersport class at last year’s Brands Hatch BSB in October with the support of his compatriot Eemili Lahti.
Kantola didn’t finish Race 1, and was 35th in Race 2, but his own Ins💃tagꦡram post from that weekend at Brands Hatch indicates that he, at least in October, was planning his own return to BSB for 2025.
“Now we train more and next year we are faster and stronger and we retur﷽n to BSB,” he wrote.
There’s nothing official yet, but, if Kantola is plannin♍g a return to the British Championship, then Rich Energy’s apparent involvement with him would indicate a potential tie-up between the two.
Alex joined the team in August of 2024 having c🧸overed consumer and racing motorcycle news at Visordown for two years.
