PETA is a non-profit organi🌺sation voic🅘ing their views against the cruel treatment of animals.

They are strongly against the Iditarod dog race which takes place i💝n Alaska that runs nearly 1𝓡000 miles.

It’s an annual dog race thওat s𓆉ees them compete in sub-zero temperatures, explaining why PETA is against them.

According to PETA, over 150 dogs died due to th🎃e event, although the time-span wasn’t disclosed.

GCI sponsors the famous dog race - the company is linked to F1’s owners, Liberty Media.

Earlier this y🦄ear, PETA sent a letter and a ‘dead dog’ to F1 CEO Stefano Domenicali to push for Liberty Media to cut ti♏es.

PETA have con꧅tinued their protest by interrupting Hamilton’s interview at the Forbes Summit.

The seven-tim🧜e world champion is a dog lover himself, often pi🎀ctured alongside his beloved Roscoe. 

Hamilton🦩’s worldwide presence, combined with🔴 his stance on topical issues, is why PETA targeted him.

The incident can be seen on the video below:

PETA supporters joined Lewis Hamilton's panel at the Forbes Iconoc꧒last Summit & urged him to denounce F1's association with Iditarod, a dog-sled race in which over 150 dogs have died. Hamilton, a vegan athlete & dedicated dog dad, responded positively to their heartfelt appeal.

— Sir Lewis Updates (@LH44updates)

“Formula 1 athletes choose to compete, but no dog chooses to run four marathons a day for up to two weeks through snow, ice, and harsh winds, the ‘reward’ for many being death,” PETA Executive Vice ♚President Tracy Reiman said. “Lewis Hamilton can be a powerful advocate for these dogs, who desperately need his voice, and PETA is urging him to demand an end t🐠o GCI’s harmful sponsorship.”