McLaren in talks with Coca-Cola over future sponsorship deal
McLaren is holding talks🐽 with Coca-Cola over a 🌌potential sponsorship partnership in the future after an “excellent” three-race deal at the end of the 2018 Formula 1 season.
McLaren announced in October it would be racing with branding for Coca-Col🌟a and two of its sister brands, Dasani Sparkling and SmartWater𝓡, at races in the USA, Brazil and Abu✤ Dhabi.
McLaren is holding ta🌳lks with Coca-Col♑a over a potential sponsorship partnership in the future after an “excellent” three-race deal at the end of the 2018 Formula 1 season.
McLaren anno𝓡unced in October it woulꩵd be racing with branding for Coca-Cola and two of its sister brands, Dasani Spa🍰rkling and Smar♎tWater, at races in the USA, Brazil and Abu Dhabi.
After a successful partnership, McLaren Racing CEO Zak Brown s🐷aid talks were ongoing with Coca-Cola about how a future deal between the two parties may work.
“The Coke deal was excellent. It worked for the💯m,” Brown said.
“I don’t think it’s probably appropriate that I share the specific results other than to say the feedback that we’ve had from Coca-Cola is that it wღorked.
“It’s great tha💟t the McLaren brand worked for them, that the engage🌌ment with drivers worked for them, and that Formula 1 worked for Coca-Cola.
“There is no better, more experienced, savvy, sophisticated sponsor probably in the world than Coca-Cola, so for them to come out of their end of the year programme with us seeing successes is something that we’re ♑proud of and the sport should be proud o♑f.
“On the basis of that, we’re now in conversations about what the🅰 future could look like for our two brands together."