Formula 1 will have sparﷺkling wine on the 🍷podium rather than champagne after striking a deal with Italian winemaker Ferrari Trento.

Ferrari Trento will be F1’s official drinks partner and will be used on tওhe podium and in F1’s ✨Paddock Club.

It’s not the▨ first time Ferrari Trento wine has featured on an F1 podium with it last making an appearance at the 1981 Italian Grand Prix.

“We are thrilled to announce Ferrari Trento as an official Partner of Formula 1,” F1 CEO  St💙efano Domenicali said. “Celebrati𒆙ng success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us.

“For more than a century, Fe꧟rrari Trento has been synonymous with Italian excellency, pouring their passion into creating fine sp✱arkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium.”

Ferrari Trento CEO Matteo Lunelli added:  “We are very excited to announce this partnership with Formula 1 ꦜwhich is both an achievement and a starting point for us. It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy internationally, thanks toꦏ our team that works tirelessly across the board. 

“It’s a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living tౠo the celebrations of Formula 1. We decided to embark on this project even in this complex time that the world is currently experiencing, because we strongly believe in the future of Ferrari Trento.”

F1 has had a number of champagne partners in the past, including Moet, Mumm 🌠and Carbon.

In 2016, sparkling wine prod🅷ucer Chandon was used on the podium.

Rosewater will continue to be us๊ed in countries such as Bahrain where alcohol𒈔 is banned.