Williams not ‘actively looking’ for new F1 title sponsor
The British squadꦍ was sponsored by Martini between 2014-2018 and Rokit in 2019 but has not had a title partner since the team was sold by the Williams family to US investment firm Dorilton Capital in the summer of 2020.
Speaking after the launch of its FW44 2022 car on Tuesday, Capito stressed that Williams will only partner with a sponsor that aligns with its ꩵ“redefined” brand values.
"We are 💜not actively looking,” said Capito when asked if the team is seeking a title sponsor.
"We have redefined our brand, we have various strict brand guidelines, and every sponsor thatꦅ comes in has to fit to our brand strategy and guidelines.
“Dorilton gives us the free hand in di🌳scussions. We can decline as we do not believe the brand fit𝄹s to where the Williams brand wants to be.”
Wil🌼liams secured new൲ long-term sponsorship from battery giant Duracell over the winter in a deal that was announced on Monday.
“Of course to finalise a relationship li👍ke this doesn’t happen overn𒉰ight,” Capito explained.
“We creat🥂ed a very good relationship during the discussions, and during the negotiations, and I think it shows that also big global companies believe not only in the sport but also in Williams.
“Also, Netflix helps in the US, no doubt, but we see𒁃 negotiations and discussions we have with sponsors that people believe in the Williams story, they believe we are in a position that we can move up th𓄧e grid.
“A couple of comp𝕴anies are really interested to join us in that journey and being part of it. Duracell is the first step and the first company that really shows they believe in Williams’ future.”
And Capito remained tight-lipped on the po🐬ssibility of the Volkswagen Group entering F1 and becoming Williams’ engine partner in the꧒ future.
“Volkswagen hasn’t decided to come back💛 and as long as there’s no decision, there’s no need to do anything or to talk,” he said.
“I think of course every team would be delighted to become the main tea♛m if Volkswagen comes back but as long as they haven’t decided, I think there’s no opportunity or no need to talk.”
Lewis regularly at𝄹tends Grands Prix for mahbx.com around the world. Often reporting o🌄n the action from the ground, Lewis tells the stories of the people who matter in the sport.
