Liberty CEO’s first words on whether MotoGP will undergo big changes

Will MotoGP undergo major changes? The Liberty Media boss has his say
Jorge
Jorge

The CEO of Liberty Media has offered his first verdict on the future of MotoGP.

The US-baꦬsed owners of Formula 1 ha🎃ve confirmed the acquisition of MotoGP too.

Dorna will continue in their role 🎃of managing Mo𒀰toGP under the terms of the deal.

The Liberty CEO Greg Maffei was asked if MotoGP would undergo ma💛jor changes in order to prioritise revenue for the new owner.

It wasꦯ made clear that MotoGP would not - and could not - use street circuits, in the way that F1 sometimes does.

Maffei then added: “What we really saw in F1 was as we grew the fanbase your monetisation became easier. Because your partners, wheth꧃er they be broadcast partners, promoter partners or sponsor partners and whether they are looking at branding or activation, and more and more at activation, it’s all part and parcel.

“As that excitement grows, as that demand grows, as that audience g🍸rows, everything kind of flows together.

“That’s what we felt in Formula 1, those all came together. And I like to believe that is ܫthe potential here.

𝔍“[MotoGP] is൩ an unbelievable product, we are not planning to change this sport.

“Our goal is to open that up to a broader audience. Open it up to a broader set of commercial partners of allꦇ flavours. Those go hand in hand.”

Liberty-MotoGP deal subject to regulatory approval

Liberty Media insist the deal to acquire MotoGP will be concluded by thꦛe ▨end of this year.

They do require regulatory approval, which thꦜey are confident of obtaining.

This situation arose in 2006 when owners CVC were forced to🍎 offload MotoGP when they bought into F1.

Maffei insists this deal is different: “I remember speaking to the CVC management🌳. They were under a tight timeframe to get a deal done to buy F1.

"So, they did not have the time to go and work through ဣthe regulatory process.

“They were a private equity firm which had a big gain in one produꦗct, and were moving to buy the other ♏when they had a contract to execute on.

“We are in a very different position.

"We are absolutely aligned as a gro𓆏up into a chaౠnged market.

"We're not under the same sort of time pressures.

“We believe the regulatory process will m🦩ove quickly and smoothly. But it will take the time they need and this deal will get done."

Maffei added: "We are very c🧸onfident we will get this through regulators.

“We believe there is a broad market for sports and entertainment properties, of which both Formula 1 and MotoG💞P are only a small subset.

“The market has continued to change f✅rom the time when the market was previously reviewed in a major way.

"We are going to not treat these as a bundle, or to try to bring them together. These are 🤪both separate properties.

“The thinꦫgs that we are bringing to the table here ar🌞e not in any way leveraging the two.”

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