The mo💮st individual merchandise sales is a key indicator to which NASCAR driver is the face ꦯof the series in 2025.

Kyle Larson is the driver who tops the chart for the most sales of his personal merchandise, Sport Business Journal report🌄.

It is also notable that No1 on the list overall is the NASCAR brand itself,༺ more popular than any individual driver.

But Larson is t൲he most popular driver according to the list provided by NASCARಞ Holdings.

His Hendrick Motorsports teammate Chase Elliott is second on the list at the halfway point o🧸f the 2025 NASCAR season.

Elliott has won NASCAR’s most popular driverꦯ for seven years in a r✃ow.

But Larson’s profile is clearly growing, aided by eye-catching ♕outing🅺s at the Indy 500.

NASCAR also revealed that trackside merchandise sales at last weekend’s Coca Cola 600 were the high💃🧔est in 15 years.

Limited-edition numbered hats and collectible diecast for the event, and Larson ‘double’ memorabilia referring to the Indy 500, were amo🔯ng the popular sales.

A year ago, Elliott was No1 on the list for merchandise s🐟ales with the NASCAR🔜 brand at No2. Larson was No3.

That order has interestingly reshuff♎led this year.

Here is the list of the top 15 merchandise se🐓llers within NASCAR…