Rich Energy links up with BSB team for 2025 season
Look Forward Racing has linked up with Rich Energy for the 2꧃025 BSB 🍌season.

Rich Energy is set for a r💦eturn to the British Superbike Championship in 2025, having secured a deal with a private Honda team.
The C & L Fairburn Look Forward Racing squad shone at times last year, most notably at Thruxton wheಌre it mounted a challenge for the podium positions with Billy McConnell, ultimately achieving a third-place finish in Race 3.
The team is set to return t✃o BSB in 2025 with a minor sponsorship with the energy drinks brand Rich Energy.
Per a statement posted to X (formerly Twitter) by Rich Energy, C & L Fairburn Properties Look Forward Racing team owner Chris Fairburn said: “Rich Energy is an exciting British brand that have been involved in motꩵorbi🐈kes for many years at the [Isle of Man] TT, Macau Grand Prix and BSB.
“I'm exc𝐆ited to work with them as they take on the big boys in the energy drink market and we do the same on the track in British Superbikes and in road racing. This partnership offers enormous synergy.”
Rich Energy CEO William Storey added: “I've known Chris [Fairburn] for a number of years & admire his passion & ඣinvestment in superbike racing.
“He has built a fantas🐠tic team of people and as we grow Rich Energy globally I feel they are the perfect partners for us on two wheels with a similar David [versus] Goliath philosophy.
“The scope of this partnership excites me and I'm looking forward to working🌊 with C & L Fairburn Properties Look Forward Racing in 2025 and beyond.”
The partnership means Rich Energy will return to BSB after a ཧtwo-year absence. It was last in the series in 2022, when it sponsored th𒁏e OMG Racing team which clinched the title that year with Bradley Ray.
There is also a possibility that the brand could enter the Br💞i𒁃tish Supersport Championship this year with two-time Finnish Champion Juho Kantola.

Alex joined the team in August of 2024 having covered consumer and racing motorcycle news a𝔍t Visordown for two years.