Formula E has published figures claiming it has enjoyed a significant 🅠increase in engagement with its💧 social media channels, particularly among younger motorsport fans. 

With Formula E heading into the second half of the 2017/2018 campai🎶gn at this weekend’s inaugural race in Rome, the all-electric series has released figures that it says shows “sustained increase engagement, followers and video views when compared year-on-year”. 

In addition to rising levels of interaction across all age demographics, Formula E has reported aꦦ 347 percent increase in the number of 13-17-year-olds engaging with the digital content published on its social media channels, as well as a rise of 54 percent among 18-24-year-olds. 

“The ABB FIA Formula E Championship continues to grow from strength to strength, a✤ttracting a new and younger gen🌜eration of eager and engaged fans,” Formula E CEO Alejandro Agag said. 

“Not only is Formula E appealing to Generation Z, this highly desired audience is leading to renow🌸ned road car manufacturers, automotive brands and prestigious partners putting their name to the series and coming together in the shared values of reinventing racing. ]

“With a clear digital strategy and an always on content approach, these impressive figures are a resultℱ of speaking the same language as our fans and constantly experimenting with new and innovative tools across 🍷each platform.”

According to Formula E, th🐭e aforementioned age groups account for 49 percent of en🌠gagement with the content it distributes on its official Facebook account. 

On a wider scale, the all-electric championship claims overall engagement with Formula E content has quadrupled in gಞrowth and is up by 330 percent compared with the entire figures for season three. 

Figures for Formula E’s Facebook account reveal a 128 percent riseꦓ in followers among 13-17-year-olꦦds, while the 18-24 age bracket has cemented itself as the second largest demographic of followers behind only 25-34-year-olds. 

The seri🍨es reports it has now surpassed the one million mark for its combined followers across its social media chanꦇnels, with Instagram boasting a 90 percent rise compared to last year.